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  STRATEGIC ALLIANCES & FUSION MARKETING

In  Al Lautenslager's  book,  Guerrilla Marketing in  30  Days,  he
explains  that fusion  marketing is  nothing more  than a strategic 
alliance  with  another  business.  He  also notes  that Webster's
definition fits, even as it related to guerrilla marketing:

 

 

Award-Winning Entrepreneur and A/R Consultant

   
 
"a merging of diverse or separate elements into a unified whole."
         
 

Doing this under the guise of a business relationship is fusion marketing.  When two companies have similar target markets and prospects, it only makes sense to form an alliance to share ideas and marketing tools.  It might be as simple as sharing links on each other's websites, or more defined to include packaging services together.  The idea is to form a synergy between   both   marketing   plans  that   results  in   exponential

     

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business  and profits for both companies.  If you are interested in
speaking with Dino Romano about either placing an advertisement
on  this website,  or discussing a more  involved strategic alliance,
please enter in your contact information and he will follow-up with
you.  Thanks.

 

   
 

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Wilkison & Romano, LLC

3015 E. New York St.
Suite A2-300
Aurora, IL 60504

Tel:  630. 820. 0211
Fax: 630. 820. 0320
Email: dino@
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